Is it in your genes, I don’t know… but if it sells, Hollywood will make more of it

Over on io9, Annalee Newitz accurately comments that Avatar is just CGI white guilt.

Avatar imaginatively revisits the crime scene of white America’s foundational act of genocide, in which entire native tribes and civilizations were wiped out by European immigrants to the American continent. In the film, a group of soldiers and scientists have set up shop on the verdant moon Pandora, whose landscapes look like a cross between Northern California’s redwood cathedrals and Brazil’s tropical rainforest. The moon’s inhabitants, the Na’vi, are blue, catlike versions of native people: They wear feathers in their hair, worship nature gods, paint their faces for war, use bows and arrows, and live in tribes. Watching the movie, there is really no mistake that these are alien versions of stereotypical native peoples that we’ve seen in Hollywood movies for decades.

[…]

[A] few of these humans don’t want to crush the natives with tanks and bombs, so they wire their brains into the bodies of Na’vi avatars and try to win the natives’ trust. Jake is one of the team of avatar pilots, and he discovers to his surprise that he loves his life as a Na’vi warrior far more than he ever did his life as a human marine. [‘When will white people stop making movies like Avatar?’, source]

She then follows up this analysis with a wail that white people keep making movies about white guilt (like Dances with Wolves and District 9). It’s almost as if she’s shocked that Hollywood would keep making profitable films.

And that’s what this is. Left wing whities — who are typically the sort of people who spend vast amounts of cash at the cinematron — love to feel guilty about the past and so they’ll gladly fork out to go see a film which makes them feel better for feeling guilty. Oh, and they’ll also complain that the film is intrinsically racist. Left wing people of all colours feel a sense of unity when they’re randomly calling things racist. It’s a bonding experience.

If white guilt films weren’t so profitable, they wouldn’t get made. As they are profitable, they do get made. It’s your free market at play. Continue reading “Is it in your genes, I don’t know… but if it sells, Hollywood will make more of it”