YouTube provides really great analytic information about the videos you upload. I am genuinely amazed that I can get people to stay engaged with a legal topic for an extended period of time.
Two interesting things that I’ve noticed. First, if I have more than one topic in a video, the point at which I change topics is a moment where I lose audience members. This makes sense: if you’ve come for the main meal, you’re not likely to be that interested in the minor notes towards the end.
But, second, there are certain facts that some audiences really, really do not want to hear. The greatest audience drop-off I’ve had in any video is in the one I uploaded yesterday, and the critical point is when I drop the fact that, under our federal system, administering quarantine is a State responsibility and the Western Australian Government dropped the ball with regard to the passenger who returned from India.
Public debate often characterises this as a left-right issue. We got wild electoral outcomes (Trump, Brexit, re-election of Scott Morrison) because rightwing and centre-rightwing voters were playing with a different set of facts. But this video is a pretty good indicator that maybe this is just a general feature of the electorate at large: people who invested a lot of time in the debate about whether or not the Victorian Government should have prevented people returning home from NSW and who then went on to claim that the Federal Government was responsible for the recent ‘outbreak’ in Western Australia really are resistant to information which contradicts those viewpoints.